DIRECTIONS:
STRATEGIC MARKETING FOR A/E/C
BUSINESS DEVELOPMENT

… How Successful Architects, Engineers,
Contractors, Planners and Designers Use
the Strategic Marketing Process to Guide
Business Development

A text/workbook
marketing guide
by
Richard K. Rodgers

Published by
The Kelley Rodgers Group
Post Office Box 420506
Atlanta , Georgia 30342
U.S.A

 

© Copyright 2004 by Richard K. Rodgers. All rights reserved. This text/workbook and its contents are the intellectual property of the author and copyright owner. No part of this information may be reproduced in any form or by any means without specific permission from Richard K. Rodgers or his Agent.

This publication is designed to provide accurate and authoritative helpful information in regard to the subject matter covered. It is sold with the under­standing that the publisher is not engaged in rendering legal, accounting or other professional service. If legal or other expert assistance is required, the services of a competent professional person should be sought.

From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers.

Library of Congress Cataloging-in-Publication Data

Rodgers, Richard K.

DIRECTIONS: Strategic Marketing for A/E/C Business Development describes how successful Architects, Engineers, Contractors, Planners and Designers use the strategic marketing process to guide business development

Includes bibliographical references and Table of Contents organized as a simple index.

ISBN 0-9641994-1-6

Printed in the United States of America