PURCHASE DIRECTIONS

DIRECTIONS: STRATEGIC MARKETING FOR A/E/C BUSINESS DEVELOPMENT
ISBN:0964199416
RODGERS, RICHARD K.
This work relates how successful Architects, Engineers, Contractors, Planners, and Designers use the Strategic Marketing Process to guide business generation. The 360-page marketing text/workbook addresses the broad realities of business development and client relationship management in a state-of the-art and usable manner as it explains the 7 major ways " The Marketing Process is being used.
Your Price: $95.00

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